Stories shape childhood.Let ours come from our own land.
Children everywhere grow up with animated worlds filled with wonder, imagination, and adventure. Yet very few of these worlds reflect the stories, values, and voices that come from Indian culture. This initiative brings Indian cultural storytelling to children through carefully crafted animation.
Stories shape childhood.Let ours come from our own land.
Children everywhere grow up with animated worlds filled with wonder, imagination, and adventure. Yet very few of these worlds reflect the stories, values, and voices that come from Indian culture. This initiative brings Indian cultural storytelling to children through carefully crafted animation.
Your child will effortlessly learn the names of characters from Cocomelon, Peppa Pig, and Grizzy and the Lemmings. They will hum those tunes, repeat those stories, and carry them into their play. They entertain—but they rarely stay.
Yet our land holds thousands of years of stories that do stay. Stories woven with poetry, devotion, wonder, and wisdom. Stories that once shaped how children understood love, courage, faith, and belonging.
This initiative is about giving your child that inheritance
Stories are how children make sense of the world. When these stories are rooted in culture, it also provides a strong anchor for children as they grow into adolescence and adulthood. Research shows that building a strong cultural anchor helps with,
Sense of Belonging
Belonging and positive identity formation (early ERI foundations)
Emotional Resilience
Buffers against stressors later
Learning & Motivation
Potential academic and motivational benefits
Sense of Belonging
Belonging and positive identity formation (early ERI foundations)
Emotional Resilience
Buffers against stressors later
Learning & Motivation
Potential academic and motivational benefits
Why did we begin with Andal and Thiruppavai ?
Āṇḍāl lived, questioned, imagined, and expressed devotion with an intensity that was deeply personal and profoundly human. She would be extremely relatable to children as her thiruppavai centers around banter with her friends and the search for Krishna. That is why the Āṇḍāl Animation Series becomes the natural first step in this larger journey
9.6K active users
Contextual
Filled with joy and togetherness
Devotion in practice
Playful simple actions
Intimate
God as a friend rather than a distant entity
About the animation series
The Āṇḍāl Animation Series is a high-quality animated storytelling project created specifically for children. Each episode is designed to feel short enough for young attention and yet rich enough to be revisited multiple times.
Format Details: Episode length: 5–6 minutes beginning with a short story and concluding with a pasuram from thiruppavai
Story inspiration: Āṇḍāl’s life, emotions, and Tiruppāvai
Narrative approach: Everyday moments rather than grand mythology
This series does not aim to explain philosophy. It aims to let children feel it.
Thoughtfully crafted narratives supporting cultural continuity, emotional development, and age-appropriate learning.
Why Animation - And Why It Costs What It Does
Animation for children is often misunderstood as simple.
In reality, animation that respects both childhood and culture requires time, skill, and collaboration. Each 5–6 minute episode of the Āṇḍāl series is created by a team of over 20 professionals, including writers, researchers, character designers, background artists, animators, music director and live instrumentalists etc. Unlike large global studios with massive budgets, Indian cultural animation depends on conscious patronage.
Cost Transparency:
Each episode costs approximately ₹10,00,000, distributed across the entire creative ecosystem. Supporting this project is not just about funding content — it is about sustaining cultural creation.