About Us

Crafting Cultural Narratives

The People Bringing This Vision to Life

This cultural storytelling initiative is built as a close collaboration between two creative forces — Madhu Iyer and Puppetica Media — each bringing deep expertise from their respective artistic domains.
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Year Of experience
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Active Development
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Collaborative Quest
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Roadmap Progress
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Madhu Iyer

Role in the Project:Concept · Narrative Vision · Music Direction · Creative Leadership

Madhu Iyer is a renowned Indian playback singer and Carnatic vocalist with a career spanning 20+ years across classical, film, devotional, and independent music. She is known for her emotionally expressive voice and deep engagement with Indian musical traditions. Madhu is deeply invested in creating meaningful cultural content for children. She believes that stories, music, and devotion experienced in childhood quietly shape emotional intelligence, memory, and identity. In this initiative, Madhu leads the core vision of the project including conceptualisation and narrative sensibility to musical direction

Puppetica Media

Role in the Project:Animation Direction · Storyboarding · Visual Development · Production Execution
Puppetica Media is an award-winning Indian animation studio known for creating original, culturally rooted animated content with global standards of storytelling and craft. Co-founded by filmmaker and author Ravishankar Venkateswaran, Puppetica is widely recognised for Punyakoti — the first full-length animated feature film in Sanskrit — which received international acclaim for its artistic depth and cultural authenticity. As the animation and production partner for this initiative, Puppetica Media brings extensive expertise in visual storytelling, character design, storyboarding, and animation execution — ensuring that the world imagined in concept and music is realised on screen with integrity and excellence.

Aravind Rajagopalan

Role in the Project:Research · Storyline
Aravind is a senior human resources professional with over 15 years of experience. He is also a keen student of Vedanta and has completed a rigorous 4 year course covering Bhagavad Gita, Upanishads and Brahman Sutram in Advaita Vedanta. He is currently studying Vedanta in the Sri Vaishnava sampradaya and also conducts group classes for Bhagavad Gita. As the research partner for this initiative, Aravind will ensure that the stories narrated stay true to the cultural heritage and the intended meanings.

The Collaboration

Modern Flexibility
Scalable System
Customizable Tools

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